401+非常有用的强效词汇来增加转化率
- 2019-07-26 17:32:00
- 小熊 原创
- 11672
或者,为什么有些品牌的产品在竞争乏力的情况下却能在货架上一飞冲天?
或者,为什么你无法抗拒点击一个你知道是一个低级的销售页面的链接?
答案很简单。
这些品牌拥有精明的营销人员,他们会有效使用强效词汇。
这些强有力的话语会引发情感反应,并带来一些严重的冲击,让我们点击广告、分享博客文章和从销售页面购买。
但这些强有力的词汇是如何发挥作用的呢?
有影响力的话语可以提高你的营销效果:
唤起情感:人们与情感联系,而不是语言。研究表明,引发情绪(焦虑、娱乐)的内容比那些不“情绪化”的内容更容易被分享。强有力的话语是唤起这些“高唤醒”情绪的关键。例如“瞬间”、“错误”和“滑稽”等词。
引发好奇心:好奇心可能会害死猫,但它会让营销者的生活更容易。研究发现好奇心是病毒传播最强大的诱因之一。由于我们很难抑制自己的好奇心,战略性地使用强势词汇让我们几乎不可能不点击、分享和阅读。引发好奇心的强势词汇包括“揭露”、“证明”和“荒谬”等。
下面就提供 401+的强效词汇列表( 英文版部分)。
Happiness |
Indulgence |
Prestige |
Humor |
Gravity |
|
Heartwarming |
Guilt |
Expensive |
Funniest |
Gargantuan |
|
Inspiring |
Guilt-free |
Glamorous |
Hilarious |
Gigantic |
|
Profound |
Indulgent |
Luxurious |
Laugh |
Huge |
|
Zen |
Obsessed |
|
Ridiculous |
Intense |
|
Alive |
Ravenous |
|
|
Massive |
|
Light |
Lazy |
|
|
Gripping |
|
Healthy |
|
|
|
Goddamn |
|
|
|
|
|
Seriously |
|
Memorability |
Novelty |
Lust |
Simplicity |
Beauty |
|
Captivate |
Challenge |
Begging |
Basic |
Adorable |
|
Genius |
Discover |
Crave |
Cheat-Sheet |
Awe-Inspiring |
|
Memorable |
Extraordinary |
Decadent |
Easy |
Beautiful |
|
Undeniable |
Hack |
Delirious |
Effortless |
Breathtaking |
|
Unforgettable |
Latest |
Fantasy |
Ingredients |
Dazzling |
|
Unpopular |
Life-changing |
Forbidden |
Minimalist |
Gorgeous |
|
Impressive |
Magic |
Irresistible |
On-Demand |
Stunning |
|
Embarrassing |
Miracle |
Naked |
Painless |
Swoon |
|
|
New |
Provocative |
Rules |
Swoon-worthy |
|
|
Remarkable |
Seductive |
Savvy |
|
|
|
Revolutionary |
Sexy |
Simple |
|
|
|
Sensational |
Sinful |
Step-by-Step |
|
|
|
Shocking |
Tantalizing |
Stupid-simple |
|
|
|
Spoiler |
Satisfy |
Tricks |
|
|
|
Startling |
|
Tweaks |
|
|
|
Suddenly |
|
|
|
|
|
Surprising |
|
|
|
|
|
Unexpected |
|
|
|
|
|
Strange |
|
|
|
|
|
Weird |
|
|
|
|
|
Odd |
|
|
|
|
|
Unusual |
|
|
|
|
Excitement |
Impatience |
Sadness |
Savagery |
Completeness |
Greed |
Bold |
Amp |
Alarming |
Agonizing |
Completely |
Affordable |
Exciting |
Blast |
Crushing |
Apocalypse |
Copy |
Bargain |
Fascinating |
Ignite |
Dead |
Armageddon |
Detailed |
Barrage |
Intriguing |
Jumpstart |
Deceptive |
Battle |
Essential |
Bonus |
Riveting |
Kickstart |
Devastating |
Corrupt |
Impenetrable |
Budget |
Tempting |
Launch |
Excruciating |
Crazy |
Meticulous |
Cheap |
Thrilling |
Quick-start |
Exposed |
Deadly |
Overcome |
Convert |
Transform |
Speedy |
Heartbreaking |
Disgusting |
Painstaking |
Double |
|
Supercharge |
Sadly |
Fight |
Practical |
Drive |
|
Turbocharge |
Shaming |
Frenzy |
Recreate |
Forever |
|
Smuggle |
Suffer |
Hate |
Replicate |
Free |
|
|
Avoid |
Insane |
Relentless |
Immediately |
|
|
Demoralizing |
Lunatic |
Ultimate |
Increase |
|
|
Problem |
Menacing |
Master |
Instantly |
|
|
|
Painful |
Perfect |
Money |
|
|
|
Poison |
Super |
Never |
|
|
|
Rowdy |
Create |
Now |
|
|
|
Sabotaging |
Step-by-Step |
Off-limits |
|
|
|
Savage |
Best |
Overnight |
|
|
|
Sins |
Truly |
Profit |
|
|
|
Struggle |
Packed |
Promote |
|
|
|
Treacherous |
Extremely |
Sale |
|
|
|
Uncontrollable |
Deep |
Today |
|
|
|
Vicious |
Better |
Triple |
|
|
|
Violent |
|
Unlimited |
|
|
|
Weak |
|
Envy |
|
|
|
Wild |
|
Master |
|
|
|
Dying |
|
Lucrative |
|
|
|
Horrifying |
|
Steal |
|
|
|
Attack |
|
|
|
|
|
Traumatized |
|
|
|
|
|
Insult |
|
|
|
|
|
Horribly |
|
|
|
|
|
Hell |
|
|
Authority |
Exclusivity |
Pride |
Safety |
Mind-Blowing |
|
Absolute |
Admit |
Absurd |
Accuse |
Alluring |
|
All-Inclusive |
Breaking |
Achieve |
Assault |
Amazing |
|
Authentic |
Confess |
Awkward |
Beware |
Astonishing |
|
Authoritative |
Confession |
Blunder |
Broke |
Astounding |
|
Authority |
Divulge |
Clueless |
Catastrophe |
Awesome |
|
Backed |
Elite |
Cringeworthy |
Caution |
Badass |
|
Bona fide |
Emerging |
Dumb |
Cheat |
Bomb |
|
Complete |
First |
Fail |
Dangerous |
Brilliant |
|
Comprehensive |
Hidden |
Fail-Proof |
Diagnosed |
Catapult |
|
Conclusive |
Insider |
Failure |
Dirty |
Charming |
|
Definitive |
Little-known |
Faux Pas |
Emergency |
Defying |
|
Document |
New |
Fool |
Ethical |
Delicious |
|
Expert |
Popular |
Foolish |
Exactly |
Delightful |
|
Final |
Priceless |
Idiot |
Fierce |
Dreamy |
|
Formula |
Rare |
Lame |
Hoax |
Epic |
|
Genuine |
Release |
Last |
Horror |
Explosive |
|
Guaranteed |
Reveal |
Mediocre |
Jeopardy |
Exquisite |
|
Honest |
Secret |
Mistake |
Lifetime |
Greatness |
|
Ironclad |
Sly |
Obvious |
Protect |
Heavenly |
|
Legitimate |
Sneak-Peek |
Pitiful |
Provoke |
Incredible |
|
Literally |
Sneaky |
Reject |
Punch |
Jaw-dropping |
|
Official |
Special |
Rookie |
Recession-Proof |
Kickass |
|
Powerful |
Stealthy |
Ruin |
Sacred |
Legendary |
|
Proven |
Trend |
Senseless |
Safe |
Mesmerizing |
|
Psychological |
Truth |
Shameful |
Scam |
Mouth-watering |
|
Reliable |
Unadulterated |
Silly |
Scared |
Nail |
|
Report |
Unconventional |
Stupid |
Shaking |
Spellbinding |
|
Research |
Uncovered |
Success |
Signs |
Sublime |
|
Results |
Undercover |
Threaten |
Survive |
Triumph |
|
Solution |
Underused |
Triggers |
Terrifying |
Unbelievable |
|
Strategy |
Unique |
Unknowingly |
Unstoppable |
Unleashed |
|
Studies |
Unseen |
Useless |
Belong |
Polarizing |
|
Surefire |
Untapped |
Waste |
Promise |
Dominate |
|
Validate |
Worst |
|
Stop |
|
|
Masterclass |
|
|
|
|
|
举个例子:
1. 警告!你在吃这种可以杀死你的食物吗?
2.发芽的土豆有毒,不能吃
这两个标题,哪一个会勾起你点击查看的欲望呢?
关于完整的强力营销词汇,请见附件。
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